Client
vōx
Year
2021
Category
Music
Services
Art Direction
Production
WHOLE ME dives into the restless pursuit of self.
We led the art direction for the single, crafting the surreal, where identity is fluid and ever-shifting. On an open shore, vōx stands alone—draped in a massive, wind-whipped sheet printed with her own face. A second skin, stretching and unraveling, caught between hiding and revealing.
Teaming up with artist Rosie Van Bemmel, we took this journey even further. Rosie created a painting from a photo of Vox, showing multiple versions of her, capturing the layers and complexities of self.
The visuals push self-image to its limits—water pulling, wind tearing, identity folding in on itself. WHOLE ME is the ache of becoming, the weight of who you were, and the endless pursuit of feeling whole.
