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Client
RCA Records
Year
2021
Category
Music
Services
Creative Direction
Digital Strategy
Lucky Daye is your not-so-secret crush’s not-so-secret crush.
Think Nu-R&B meets the smooth, baby-making, molasses-like records of the ‘90s.
For his sophomore album, Candydrip, we teamed up with RCA to promote the record, developing short-form video content with a futuristic Willy Wonka theme—bringing his old-meets-new style to life, wrapped in sweet, velvety melodies that had you swooning until the release.
With two Grammy nominations for the project, we know we helped you fall in love with this record (and maybe make love too).




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