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Lucky Daye Chrome title
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Client

RCA Records

Year

2021

Category

Music

Services

Creative Direction 

Digital Strategy

Lucky Daye is your not-so-secret crush’s not-so-secret crush. 

Think Nu-R&B meets the smooth, baby-making, molasses-like records of the ‘90s.

 

For his sophomore album, Candydrip, we teamed up with RCA to promote the record, developing short-form video content with a futuristic Willy Wonka theme—bringing his old-meets-new style to life, wrapped in sweet, velvety melodies that had you swooning until the release.

With two Grammy nominations for the project, we know we helped you fall in love with this record (and maybe make love too).

Promotional image of Lucky Daye wearing fur
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