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Client
Ulta Beauty-VICE: The Glow Up Fest
Year
2022
Category
Culture, Beauty
Services
Brand strategy
Digital Strategy
Girl, you are
G-L-O-W-I-N-G.
VICE's Refinery29 and Unbothered teamed up with Ulta Beauty for The Glow Up Fest, a celebration of beauty in every shade.
We captured the magic with YouTube videos showcasing diverse beauty, all enhanced by Ulta’s makeup—proving there’s no one way to glow.
Then we dropped a recap video with festival-goers living their best lives, glamming up at the Ulta Beauty station and owning their glow-up moments.
From makeup demos to unapologetic self-expression, The Glow Up Fest was all about radiance, confidence, and, of course, letting your ex know you’re THRIVING.
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