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Client

Footlocker Women

Year

2021

Category

Fashion

Services

Creative Direction 

Digital Strategy

Behind Her Label is Footlocker’s game-changer.

It’s all about closing the gender gap in streetwear by lifting up female designers.

 

We crafted the digital strategy and created a video campaign that put badass women at the forefront—showcasing their exclusive capsule collections and giving them the spotlight they deserve. 

Next-gen female designers? We got you.

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