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Client
Footlocker Women
Year
2021
Category
Fashion
Services
Creative Direction
Digital Strategy
Behind Her Label is Footlocker’s game-changer.
It’s all about closing the gender gap in streetwear by lifting up female designers.
We crafted the digital strategy and created a video campaign that put badass women at the forefront—showcasing their exclusive capsule collections and giving them the spotlight they deserve.
Next-gen female designers? We got you.




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